Tanner Trading Company
Honoring heritage through story-driven commerce
CLIENT SNAPSHOT
Tanner Trading
Native American Jewelry & Art
Services Provided
Website Redesign
Product Photography
Film Storytelling
Social Strateg
Location
Farmington, NM
Park City, UT
Platform
Instagram
Website
THE CHALLENGE
A 5th-generation art legacy needed:
Modern digital storefront respecting culture & identity
Content showcasing artists as the true heroes
Precision visuals to match high-value craftsmanship
THE TRANSFORMATION
We created:
Cinematic mini-documentaries featuring master artists
Ultra-detailed product photography for collector confidence
Lifestyle shoots in iconic NM landscapes
Social strategy focused on heritage + hype
WINS & IMPACT
+15,000 followers
Increase in online collectors + inquiries
Authentic storytelling → connection beyond browsing
Check out their Instagram:
WHAT WE CREATED
Logo
Brand Guidelines
Messaging
Photos
Video
Website
Packaging
Ads
Social Strategy
CLIENT VOICES
“Whatever it is, the way you tell your story online can make all the difference.”
MEET THE BRAND
Tanner Trading is a fifth-generation family business offering authentically curated Native American turquoise jewelry, Navajo weavings, and Southwest fine art. Based in Farmington, New Mexico, and Park City, Utah, they’ve been connected to this tradition since 1872 and continue to work directly with Navajo, Zuni, and Hopi artists to bring one-of-a-kind pieces to collectors across the Southwest and beyond.
Tanner Trading’s mission is to “experience the tradition” by cultivating relationships with Native American artists, sharing the stories behind each piece, and spotlighting craftsmanship that keeps Southwest cultural heritage alive.
LET'S BUILD YOUR BRAND
Launch Your Presence with Freek Media
